Latest News from the SHOPLINE team
社群購物
優化

社團功能即刻進化!🔥 顧客免授權,留言就加單 🔥

Anita avatar
Shared by Anita • June 24, 2024

私域流量當道,社團經營不可少!SHOPLINE 積極優化社團銷售相關功能,操作更加得心應手 💖

優化一:簡化流程

顧客無需授權,只要於社團直播/貼文留言商品(活動)關鍵字,即可將商品加入購物車、參與活動!精簡流程,有效提升顧客購物慾 🛒

🎯 優化二:突破限制

  1. 即便顧客 24 小時內未曾私訊過粉專,也能收到社團直播活動、貼文抽獎的中獎私訊!
  2. 支援以私訊形式傳送社團直播歡迎訊息、直播/貼文銷售無庫存訊息!

📍 注意事項

  • 在社團直播/貼文銷售留言管理頁面,您只能向 7 天內曾私訊過粉專的顧客傳送訊息。
  • 後台社團直播間將不顯示直播中粉專的留言:
    1. 活動訊息:例如活動開始、活動結束的系統訊息
    2. 商品推薦訊息
    3. 從後台直播間留言區自行傳送的訊息
    4. 以開播粉專的身份,從 Facebook 直播間留言區傳送的訊息
SHOP Builder
e-Commerce
New Feature

Ride the Trend! Group Buying Made Easy with "One-Page Store" 🛍️

Fedrik avatar
Shared by Fedrik • June 21, 2024

Ready to tap into the group buying trend? You can find everything you need with SHOPLINE's "One-Page Store" feature. Seamlessly collaborate with internet celebrities and partners to maximize the group buying opportunity 🤩

🚩 Step 1

In the SHOPLINE Admin, go to [Online Store Design] > [One-Page Store], and click "Add Store".

🚩 Step 2

Set up the Store Name, Sales Period, Commission Settings, and SEO Settings. Then, click "Save".

🚩 Step 3

You will be directed to SHOP Builder to set up products and edit page layout.

📣 Remarks

  • This feature only supports Hong Kong / Taiwan merchants that use SHOP Builder.
  • Merchants with the "KOL Group Buying" and "Advance Store Management Tools" modules can create up to 1,000 One-Page Stores. Merchants without the modules can create up to 10 One-Page Stores.
  • If you switch your theme template to a theme other than Ultra Chic, Kingsman, Varm, or Philia, your One-Page Store will be unavailable for displaying and editing content.
  • This feature does not support: Product set, Fast Checkout, and Buy Online, Pick Up In-store.
新功能
網路開店
SHOP Builder

一秒化身團購主!最 𝐂𝐚𝐫𝐫𝐲 的「獨立分潤賣場」功能 🛍️

Doreen avatar
Shared by Doreen • June 21, 2024

團購商機正夯,你上車了嗎❓SHOPLINE 全新「獨立分潤賣場」功能,結合團購所需的必要工具,無縫銜接您與網紅藝人、團媽夥伴的合作,打造超 Carry 的完善平台,輕鬆搶攻團購市場 🤩

🚩 開團第 1 步:

前往 SHOPLINE 商店後台「網店設計 > 獨立分潤賣場」,點選「新增賣場」。

🚩 開團第 2 步:

完成「賣場名稱、銷售時間、分潤設定、SEO 設定」四項欄位設定,並點選「儲存」。

🚩 開團第 3 步:

系統跳轉至 SHOP Builder 後,即可開始設定「商品與賣場樣式」,打造您的獨立分潤賣場。

📣 注意事項

  • 僅支援「台灣 / 香港」使用 SHOP Builder 新版頁面編輯器的店家。
  • 擁有「網紅團購模組 / 進階商店與訂單管理模組」的店家,最多支援建立 1,000 個獨立分潤賣場;沒有上述模組的店家,支援建立 10 個獨立分潤賣場。
  • 若您切換成 Ultra Chic、Kingsman、Varm、Philia 上述四種以外的店面版型,獨立分潤賣場將無法顯示及編輯賣場內容。
  • 此功能暫不支援:組合商品、快速結帳、線上買門市取。
SmartPush
New Feature

Grasp the Optimal Abandoned Checkout Sending Time with SmartPush 📈

Fedrik avatar
Shared by Fedrik • June 21, 2024

Do you have numerous unpaid orders left and aren't sure when to send reminders to customers? Simply find the optimal sending time in SmartPush > [Data Analysis] > [Checkout Recovery]. Use the statistics to determine the best time to remind customers and boost your recovery rate 💖


📊 Abandoned checkout overview

Gain insights into the number of abandoned checkouts and overall performance through the following indicators:

  • Abandoned checkouts: The total number of abandoned checkouts within a specific time period.
  • Converted abandoned checkouts: The number of abandoned checkouts successfully recovered.
  • Abandoned checkout conversion rate: The ratio of converted abandoned checkouts to total abandoned checkout.

⏰ Optimal abandoned checkout sending time

Discover the best times to send emails through precise data analysis and graphs. Remind customers to complete their orders at the best time possible.

📋 More checkout recovery features

新功能
SmartPush

SmartPush「棄單行銷」新玩法!以數據掌握電郵發送最佳時機 📈

Vivi avatar
Shared by Vivi • June 21, 2024

加入購物車卻遲遲沒動作?提醒顧客結帳到底什麼時機最好呢?SmartPush 推出新功能!前往「數據分析 > 棄單行銷」頁面,透過圖表及數據掌握棄單狀況,再以最佳時機發送棄單召回電郵,留住顧客的心 💖

📊 聰明第 1 招:棄單數量增幅趨勢圖

了解指定時間內棄單生成與轉換的整體情況,包含以下 3 個數據:

  • 棄單生成數量 = 指定時間內的棄單生成數
  • 棄單轉換數量 = 棄單生成數量中已成立的訂單數
  • 棄單轉換率 = 棄單轉換數量 ÷ 棄單生成數量

⏰ 高效第 2 招:最佳棄單發送時間

數據精準分析,圖表聰明呈現。查看發送電郵的最佳時機,透過適時提醒,輕鬆引導顧客回到結帳頁,完成下單!

📋 查看其他棄單功能

e-Commerce
New Feature

Promotion Page On/Off? Here's How You Create Exclusive Promos 🪄

William avatar
Shared by William • June 04, 2024

Do you want to create exclusive discounts for your VIP members? Then you can't miss the "Display Promotion Page" feature. Switch it on/off to decide whether your promo is visible to all customers. Build a special promo with just one click! 🔐

📌 Promotions/ Free Shipping/ Bundle Promotions

Go to [Promotions & Reward] > [Promotions] / [Free Shipping] / [Bundle Promotions] > [Page & SEO]. Find "Display Promotion Page" to switch the toggle on/off.

📌 Reward Campaign

Go to [Promotions & Reward] > [Reward Campaign] and click the "Add Campaign" button. When you set the purchase condition to "Selected Products over..." or "Selected Categories over...", you can switch on/off the promotion page in the "Page & SEO Setting" section.

🗣️ Remarks

  • The promotion page is switched on by default. You need to manually switch it off.
  • For promotional campaigns of Promotions/ Free Shipping/ Bundle Promotions, you need to add a campaign first. Then, click Edit to find the "Display Promotion Page" feature.
  • If you switch off "Display Promotion Page", the system will delete the page. Your customers will also be unable to find it through search engines.
網路開店
新功能

噓!開啟 / 關閉活動頁功能,教您打造專屬隱藏優惠 🤫

Doreen avatar
Shared by Doreen • June 04, 2024

線上、線下促銷力度不同?網店 VIP 獨享的秘密折扣?SHOPLINE 推出「顯示活動頁」按鈕,一鍵開啟 / 關閉優惠活動頁,可依據您的宣傳需求自由設定,打造專屬隱藏優惠就是這麼 easy 🔐

📌 滿額滿件 / 免運費 / 任選優惠

前往「促銷及分潤 > 滿額滿件 / 免運費 / 任選優惠 > 編輯活動頁及 SEO」頁面,即可開關「顯示活動頁」功能。

📌 回饋活動

前往「促銷及分潤 > 回饋活動 > 新增活動」時,若生效條件為「當指定商品 / 分類達到」,即可於「活動頁 SEO 設定」欄位開關活動頁功能。

🗣️ 注意事項

  • 系統預設開啟活動頁,如需關閉請手動調整。
  • 如優惠類型為「滿額滿件 / 免運費 / 任選優惠」,需先建立活動,才能找到「編輯 > 顯示活動頁」功能。
  • 若您關閉活動頁功能,系統將刪除活動頁,顧客亦無法透過搜尋引擎檢索此頁面。

Forge On/Offline Marketing Cycle with FB Offline Conversions API 🎉

William avatar
Shared by William • June 03, 2024

Breaking News! SHOPLINE supports Facebook's Offline Conversions API!


You can integrate POS data and online store data with the Offline Conversions API, simultaneously optimizing ad performance, precision, and efficiency 🎯

💡 How Offline CAPI works?
Merchants can send purchase events, customer data, and physical store addresses to Facebook for analysis to push ads for physical stores near the customers' location.

With the Offline Conversions API, you can easily achieve the following effects 👇


Online/offline data integration

Merchants with online and offline stores can better understand customer profiles.

✅ Precise ad targeting

By capturing customer purchase records and physical store addresses, Facebook can recommend the nearest physical store to customers.

Remarketing or increased exposure

Maintain the momentum after offline sales by reaching customers who have visited physical stores online, achieving effective remarketing.


⚙️ Let's learn how to set it up

Step 1. Go to [Admin] > [Channel Integration] > [Facebook], and find the "Conversions API" section within the "Ads Marketing" tab.

Step 2. Click Update CAPI and select the customer data delivery rules for Facebook. Then, click Confirm.

🔔 Remarks

  • This feature is only available for merchants with the " Retail POS" system.

Save Your Operation Cost with Scheduled Sending for Credits & Points 📤

Fedrik avatar
Shared by Fedrik • June 03, 2024

SHOPLINE's Customer Group now offers scheduled sending for credits & points. Send it immediately or schedule it any hour on the hour starting 2 hours later. Enjoy improved efficiency and reduced manpower with this feature 😉

  • Step 1. Go to Customer Group, click [View List] > [Actions], and select Add Credits / Add Points.
  • Step 2. In the "Estimated Sending Time", set the time to at least 2 hours later on the hour, or check "Send Immediately".
Ex. If you are adding credits/points at 6 pm:
・Scheduled sending: Earliest at 8 pm the same day.
・Send immediately: Send right away after creation.

🔔 Remarks

  • To view the sending status of credits/points, you can go to [Customer Management] > [Customer Group] > [View List] > [View] > [Activity List].
  • You cannot cancel sending credits/points within 2 hours before the scheduled sending time.
  • Only supports scheduling for the next 2 hours on the hourr; otherwise, an error prompt will appear, and you will be unable to click "Create".
  • If the list within the customer group has been created for more than 1 year, exporting the customer report will be unavailable. You can still view the related statistics.

網路開店
新功能

省時、省力、省成本!顧客分群支援排程發送購物金 / 點數 📤

Doreen avatar
Shared by Doreen • May 30, 2024

開源固然重要,節流也必不可少!SHOPLINE 顧客分群支援排程發送購物金 / 點數,可於操作當下直接發送,或排程預約 2 小時後的任一整點,提高作業效率、減少人力消耗 😉

  • 𝐒𝐭𝐞𝐩 𝐎𝐧𝐞:前往顧客分群列表「檢視名單 > 建立活動」下拉選單,選擇「增加購物金 / 增加點數」。
  • 𝐒𝐭𝐞𝐩 𝐓𝐰𝐨:找到「預計發送時間」欄位,排程預約 2 小時後的任一整點發送,或勾選「直接發送」即可;詳請參考下方範例說明。
若增加購物金/點數操作時間為 18:00
・預約排程:「最早」可設定當天 20:00
・直接發送:即成功建立活動後馬上發送

🔔 注意事項

  • 若您想了解發送購物金 / 點數狀態,可前往「顧客管理 > 顧客分群 > 分群名單 > 查看活動列表」,找到「活動狀態」欄位。​
  • 購物金 / 點數發送前 2 小時將無法取消。
  • 僅支援排程操作當下起算的 2 小時後任一整點發送;如不符條件,系統將彈出錯誤提示且無法點選「建立」。
  • 若分群名單建立超過 1 年,系統將不支援匯出顧客報表,但仍可查看相關數據。