Latest News from the SHOPLINE team
新功能
網路開店
零售 POS

線下業績線上延續!FB 離線轉換 API 打造全通路行銷閉環 🎉

William avatar
Shared by William • May 29, 2024

快訊!SHOPLINE 正式支援 Facebook 商業擴充套件的「離線轉換 API 」!

您可以透過離線轉換 API 將實體店的資料與線上數據整合,優化廣告效率,投放更精準有效 🎯

💡 「離線轉換 API」如何幫助行銷?
店家可以將實體店蒐集到的購買事件、顧客資料、實體店地址等傳給 Facebook 分析,讓 Facebook 演算,推播顧客所在地附近的實體店廣告。

透過離線轉換 API,您可以輕鬆達成以下成效👇


線上下數據整合

擁有線上、線下門市的店家可更了解顧客群輪廓

✅ 廣告精準投放

因抓取顧客購買記錄以及各實體店地址,Facebook 可更精準推薦離顧客最近的實體店

✅ 再行銷或增加曝光​

延續線下銷售後的熱度,在線上觸及實體店接觸過的顧客,持續再行銷


⚙️ 一起學如何設定

Step 1. 前往「商店後台 > 第三方服務 > Facebook」,點選「廣告行銷」並找到「Conversion API」。

Step 2. 點選「更新 CAPI」並選擇 Facebook 顧客資料傳送層級,再點選「確定」即可完成更新。

🔔 注意事項

  • 您須擁有「零售 POS」系統才能使用此功能。
網路開店
優化
零售 POS

📢【 訂單報表更新快報 】支援個別顯示組合商品 / 子商品❗

Doreen avatar
Shared by Doreen • May 28, 2024

SHOPLINE 為提供更清晰簡潔的報表介面,針對訂單報表中的「組合商品」格式進行優化,支援個別條列顯示子商品資訊,一起來認識新版訂單報表 🙌

❶ 組合商品名稱顯示於「商品名稱」欄位,子商品名稱顯示於「選項」欄位;「商品類型」亦有標明組合商品與子商品可供識別。

組合商品無商品貨號及儲位編號,若子商品有設定,則會個別條列顯示於對應的子商品欄位。

子商品數量依據組合商品數量而有所不同,以上圖中的「舒眠精油組」舉例說明:

一組舒眠精油組的子商品數量原為:
• 薰衣草精油 ☓1
• 生薑精油 ☓2
• 杜松精油(大)☓1
• 杜松精油(中) ☓1

因組合商品數量為三組,故子商品數量乘三,變成:
• 薰衣草精油 ☓3
• 生薑精油 ☓6
• 杜松精油(大)☓3
• 杜松精油(中) ☓3

*備註:點選即可放大查看圖片。

New Feature
e-Commerce

Striving for a Higher AOV? Drive Customers to Buy More With "Multi-Level Store Credits" ✅

William avatar
Shared by William • May 16, 2024

Brainstorming a new marketing idea? Try our latest feature - Multi-Level Store Credits! With up to 5 levels of redemption combos, customers can enjoy a wide variety of discount sets. They buy more, you earn more 🤑

📣 Multi-level store credits settings

  1. In the SHOPLINE Admin, go to [Customer Management] > [Store Credits] > {Online Store Credit Redemption}. Select condition types and details for the redemption.
  2. Set an integer value greater than 0 and higher than the previous level. You can add at most 5 levels.
    Ex: if the 1st level is: "Total Order over $100, apply up to $50 credits," then, the 2nd level should be greater than $100 and $50.

👉 Remarks

  • This feature is only supported for merchants using the "e-Commerce" system and the "CRM/CRM - Credits" module. It's currently not available for "Social Commerce" or "Retail POS" systems.
  • If the discount combo reaches the 5-level limit or is set as "No Condition", the button will be grayed out and no new conditions can be added.

新功能
網路開店

提高客單價有秘訣?讓顧客越買越多的「多層級購物金」功能 ✅

Doreen avatar
Shared by Doreen • May 16, 2024

正在構思下一檔促銷活動嗎?快來解鎖「多層級購物金」功能!最多可設定 5 層折抵組合自由混搭折抵條件、內容,買越多折越多的誘惑誰能抵擋 🤑

📣 多層級購物金設定方法?

  1. 前往 SHOPLINE 後台「顧客管理 > 商店購物金 > 網店購物金折抵」,選擇折抵條件與內容。
  2. 設定數值 > 0 的整數,且大於上一層級,最多可新增五層折抵組合。
    例如:第一層設定為「當訂單達到 $ 100,最高可折抵 $50 購物金」,則第二層設定的訂單門檻需為 $100 以上折抵上限需為 $50 以上,不可輸入 99、49 等。

👉 注意事項

  • 此功能僅支援同時擁有「網路開店系統 + CRM 會員行銷模組 / 熟客回饋與集客優惠」的店家使用;暫不支援社群購物、零售 POS 系統。
  • 如折抵組合達 5 層上限,或將折抵購物金設定為「無限制」時,按鈕將反灰無法點選新增。
Announcement
Social Commerce

🛎 Important Notice 🛎 New Facebook Group Integration – Former Method Discontinued ⏱

Fedrik avatar
Shared by Fedrik • May 15, 2024

Following recent updates from Facebook, SHOPLINE has removed the Facebook Group integration from [Channel Integration] > [Facebook]. For future integrations, please use the Group post link to connect to the livestream and Social Post Selling feature. 🧚

🧑‍💻 How to connect to Group Live?

First, complete the livestream setup and start the livestream on Facebook Group. Then, return to Admin and click "Connect to Group Live".

  1. Select the Facebook Page that starts the Group Live.
  2. Paste the link to the Group Live post and ensure all prerequisites are met.
  3. Click "Connect" to complete.

Upon completion, customers can comment product keywords to add products to the cart.

🛒 How to connect to Social Post Selling?

Complete the setup for Social Post Selling, scroll down to the Connect post section, and click "Connect post".

  1. Select a Facebook Page.
  2. Paste the link to the Group post and ensure all prerequisites are met. (Note: The Group post should be posted by the Facebook Page selected in Step 1).
  3. Click "Connect" to complete.

Upon completion, customers can comment product keywords to add products to the cart.

📍 Remarks

  • Private groups are not supported.
  • After the Facebook update on April 22, 2024, Social Post Selling created before this date may become invalid.
社群購物
公告

🛎 重要通知 🛎 取消社團既有串接流程,全新連接方式正式登場 🏄‍♂️

Anita avatar
Shared by Anita • May 15, 2024

因應 Facebook 版本更新,SHOPLINE 取消「第三方服務 > Facebook」社團串接流程,請您改以連接貼文的方式串接社團及使用直播、貼文銷售功能 🧚

🧑‍💻 如何串接社團直播?

完成直播間設定並於 Facebook 社團開播後,回到商店直播間後台,點按「連接社團直播」。

  1. 選擇剛才已在社團開播的粉專。
  2. 先貼入剛才已在社團開播的直播貼文連結,接著確認並勾選下方區塊內條列的注意事項。
  3. 點按「連接」就完成啦!

連接成功後,顧客即可留言商品關鍵字將商品加入購物車。

🛒 如何串接貼文銷售?

完成貼文銷售相關設定後,向上滑動頁面至「連接貼文」區塊,點按「連接貼文」。

  1. 選擇一個粉專。
  2. 先貼入社團貼文連結,接著確認並勾選下方區塊內條列的注意事項。(請特別留意:這則貼文需由粉專發佈,且該粉專為您在步驟一選擇的粉專。)
  3. 點按「連接」就完成啦!

連接成功後,顧客即可留言商品關鍵字將商品加入購物車。

📍 注意事項

  • 此功能不支援私密社團。
  • 2024 年 4 月 22 日 Facebook 版本更新後,您過去建立的貼文銷售可能無法使用。
e-Commerce
Social Commerce
Feature Update

Higher Limit for "Bulk Update Customer Tags"! Better Customer Management ⚡️

Dalal avatar
Shared by Dalal • May 14, 2024

Want to add/delete customer tags in bulk? The "Bulk Update Customer Tags" feature has increased the update limit to 10,000! No need to split files for uploading anymore, easily modify all in one go! 🪄

🧑‍💻 How to set up?

Step 1. Go to Admin > [Customer Management] > [Customers], click Import Report, and choose Bulk Update Customer Tags.

Step 2. Click Download template and fill in the customer information as instructed.

Step 3. Return to Admin and upload the edited file to complete the process. ✨

✅ How can I check if the update was successful?

Go to Admin > [Report & Analytics] > [Bulk Action Process] to check the task status. If the upload fails, click Download Failure Report to see the reason.

❗️ Remarks

  • The system only supports uploading .xlsx files.
  • Stores with "CRM Module" can update up to 10,000 customers each time; those without this module can only update 1,000 customers each time.
網路開店
社群購物
優化

「批次更新顧客標籤」數量上限提高!顧客管理更高效 ⚡️

Dalal avatar
Shared by Dalal • May 14, 2024

想要一次新增 / 刪除大量顧客標籤?「批次更新顧客標籤」功能提高數量上限至 10,000 筆啦!不用再拆分多個檔案上傳,一次輕鬆修改到位 🪄

🧑‍💻 如何操作?

Step 1:至後台 >「顧客管理 > 顧客」,點選匯入顧客報表,選擇批次更新顧客標籤

Step 2:點選下載範例報表,依照指示填寫顧客資料。

Step 3:回到後台,上傳編輯好的檔案即完成 ✨

如何確認是否成功更新標籤?

至後台 >「報表及分析 > 大量作業進度」確認執行狀態,若執行失敗可點擊下載失敗報表查看原因。

❗️ 注意事項

  • 上傳報表僅支援 .xlsx 格式。
  • 此次更新僅適用擁有「CRM 會員行銷」模組之店家,若無該模組,單次更新數量上限為 1,000 筆。
Social Commerce
Improvement

Less Stress, More Efficiency 💖 Use "To-Do Messages" For Your Message Management ☑️

Fedrik avatar
Shared by Fedrik • May 13, 2024

Too many important messages buried in the inbox? Want to manage them like a pro? Our "To-Do" feature allows you to mark unreplied or pending confirmation messages and address them later. Say goodbye to messy messages 🤩

✅ Mark messages as To-Do

Step 1. Go to Message Center, select a conversation, and hover the cursor over the message you want to mark as To-Do. The ☑️ icon will appear next to the message.

Step 2. Click on the icon to mark the message as To-Do. Click it again to cancel.

🎯 Click the number icon on top of the conversation window to view all To-Do messages.

💖 Find messages marked as To-Do

Click the "funnel" icon on top of the "Instant Message" tab. Then, filter conversations with To-Do messages so you won't miss a single conversation. 😎

📌 Remarks

  • System messages, such as shopping cart links, order creation notifications, and order update notifications, do not support this feature.
  • Messages in the "Shop Message" tab do not support this feature.
社群購物
優化

高效率、省腦力 💖「待辦訊息」功能是您的最佳後援!

Theresa avatar
Shared by Theresa • May 13, 2024

重要訊息總是被淹沒,追蹤管理好費時?SHOPLINE 推出「待辦」功能,您可以將尚未回覆或待確認的訊息標記為待辦,之後再依序處理,訊息不漏顧客店家都安心 🎉

✅ 如何將訊息標記為待辦?

Step1:前往訊息中心點入顧客對話框,並將游標移至要標記的訊息,訊息旁將顯示 ☑️ 圖示。

Step2:點按圖示即可將該則訊息標記為待辦;再次點按可取消待辦。

🎯 在對話框上方將顯示待辦訊息數量,點按可查看所有待辦訊息。

💖 快速篩選待辦訊息

於「社群訊息」頁面點按列表上方漏斗圖示,即可篩選出有待辦訊息的對話,快速追蹤先前的進度,將重要訊息一網打盡 😎

📌 注意事項:

  • 系統訊息(例如:購物車連結、訂單建立通知、訂單狀態更新通知等)不支援標記為待辦。
  • 「官網訊息」頁面暫不支援篩選待辦訊息。