Latest News from the SHOPLINE team
SmartPush
New Feature

Grasp the Optimal Abandoned Checkout Sending Time with SmartPush 📈

Fedrik avatar
Shared by Fedrik • June 21, 2024

Do you have numerous unpaid orders left and aren't sure when to send reminders to customers? Simply find the optimal sending time in SmartPush > [Data Analysis] > [Checkout Recovery]. Use the statistics to determine the best time to remind customers and boost your recovery rate 💖


📊 Abandoned checkout overview

Gain insights into the number of abandoned checkouts and overall performance through the following indicators:

  • Abandoned checkouts: The total number of abandoned checkouts within a specific time period.
  • Converted abandoned checkouts: The number of abandoned checkouts successfully recovered.
  • Abandoned checkout conversion rate: The ratio of converted abandoned checkouts to total abandoned checkout.

⏰ Optimal abandoned checkout sending time

Discover the best times to send emails through precise data analysis and graphs. Remind customers to complete their orders at the best time possible.

📋 More checkout recovery features

新功能
SmartPush

SmartPush「棄單行銷」新玩法!以數據掌握電郵發送最佳時機 📈

Vivi avatar
Shared by Vivi • June 21, 2024

加入購物車卻遲遲沒動作?提醒顧客結帳到底什麼時機最好呢?SmartPush 推出新功能!前往「數據分析 > 棄單行銷」頁面,透過圖表及數據掌握棄單狀況,再以最佳時機發送棄單召回電郵,留住顧客的心 💖

📊 聰明第 1 招:棄單數量增幅趨勢圖

了解指定時間內棄單生成與轉換的整體情況,包含以下 3 個數據:

  • 棄單生成數量 = 指定時間內的棄單生成數
  • 棄單轉換數量 = 棄單生成數量中已成立的訂單數
  • 棄單轉換率 = 棄單轉換數量 ÷ 棄單生成數量

⏰ 高效第 2 招:最佳棄單發送時間

數據精準分析,圖表聰明呈現。查看發送電郵的最佳時機,透過適時提醒,輕鬆引導顧客回到結帳頁,完成下單!

📋 查看其他棄單功能

e-Commerce
New Feature

Promotion Page On/Off? Here's How You Create Exclusive Promos 🪄

William avatar
Shared by William • June 04, 2024

Do you want to create exclusive discounts for your VIP members? Then you can't miss the "Display Promotion Page" feature. Switch it on/off to decide whether your promo is visible to all customers. Build a special promo with just one click! 🔐

📌 Promotions/ Free Shipping/ Bundle Promotions

Go to [Promotions & Reward] > [Promotions] / [Free Shipping] / [Bundle Promotions] > [Page & SEO]. Find "Display Promotion Page" to switch the toggle on/off.

📌 Reward Campaign

Go to [Promotions & Reward] > [Reward Campaign] and click the "Add Campaign" button. When you set the purchase condition to "Selected Products over..." or "Selected Categories over...", you can switch on/off the promotion page in the "Page & SEO Setting" section.

🗣️ Remarks

  • The promotion page is switched on by default. You need to manually switch it off.
  • For promotional campaigns of Promotions/ Free Shipping/ Bundle Promotions, you need to add a campaign first. Then, click Edit to find the "Display Promotion Page" feature.
  • If you switch off "Display Promotion Page", the system will delete the page. Your customers will also be unable to find it through search engines.
網路開店
新功能

噓!開啟 / 關閉活動頁功能,教您打造專屬隱藏優惠 🤫

Doreen avatar
Shared by Doreen • June 04, 2024

線上、線下促銷力度不同?網店 VIP 獨享的秘密折扣?SHOPLINE 推出「顯示活動頁」按鈕,一鍵開啟 / 關閉優惠活動頁,可依據您的宣傳需求自由設定,打造專屬隱藏優惠就是這麼 easy 🔐

📌 滿額滿件 / 免運費 / 任選優惠

前往「促銷及分潤 > 滿額滿件 / 免運費 / 任選優惠 > 編輯活動頁及 SEO」頁面,即可開關「顯示活動頁」功能。

📌 回饋活動

前往「促銷及分潤 > 回饋活動 > 新增活動」時,若生效條件為「當指定商品 / 分類達到」,即可於「活動頁 SEO 設定」欄位開關活動頁功能。

🗣️ 注意事項

  • 系統預設開啟活動頁,如需關閉請手動調整。
  • 如優惠類型為「滿額滿件 / 免運費 / 任選優惠」,需先建立活動,才能找到「編輯 > 顯示活動頁」功能。
  • 若您關閉活動頁功能,系統將刪除活動頁,顧客亦無法透過搜尋引擎檢索此頁面。

Forge On/Offline Marketing Cycle with FB Offline Conversions API 🎉

William avatar
Shared by William • June 03, 2024

Breaking News! SHOPLINE supports Facebook's Offline Conversions API!


You can integrate POS data and online store data with the Offline Conversions API, simultaneously optimizing ad performance, precision, and efficiency 🎯

💡 How Offline CAPI works?
Merchants can send purchase events, customer data, and physical store addresses to Facebook for analysis to push ads for physical stores near the customers' location.

With the Offline Conversions API, you can easily achieve the following effects 👇


Online/offline data integration

Merchants with online and offline stores can better understand customer profiles.

✅ Precise ad targeting

By capturing customer purchase records and physical store addresses, Facebook can recommend the nearest physical store to customers.

Remarketing or increased exposure

Maintain the momentum after offline sales by reaching customers who have visited physical stores online, achieving effective remarketing.


⚙️ Let's learn how to set it up

Step 1. Go to [Admin] > [Channel Integration] > [Facebook], and find the "Conversions API" section within the "Ads Marketing" tab.

Step 2. Click Update CAPI and select the customer data delivery rules for Facebook. Then, click Confirm.

🔔 Remarks

  • This feature is only available for merchants with the " Retail POS" system.

Save Your Operation Cost with Scheduled Sending for Credits & Points 📤

Fedrik avatar
Shared by Fedrik • June 03, 2024

SHOPLINE's Customer Group now offers scheduled sending for credits & points. Send it immediately or schedule it any hour on the hour starting 2 hours later. Enjoy improved efficiency and reduced manpower with this feature 😉

  • Step 1. Go to Customer Group, click [View List] > [Actions], and select Add Credits / Add Points.
  • Step 2. In the "Estimated Sending Time", set the time to at least 2 hours later on the hour, or check "Send Immediately".
Ex. If you are adding credits/points at 6 pm:
・Scheduled sending: Earliest at 8 pm the same day.
・Send immediately: Send right away after creation.

🔔 Remarks

  • To view the sending status of credits/points, you can go to [Customer Management] > [Customer Group] > [View List] > [View] > [Activity List].
  • You cannot cancel sending credits/points within 2 hours before the scheduled sending time.
  • Only supports scheduling for the next 2 hours on the hourr; otherwise, an error prompt will appear, and you will be unable to click "Create".
  • If the list within the customer group has been created for more than 1 year, exporting the customer report will be unavailable. You can still view the related statistics.

網路開店
新功能

省時、省力、省成本!顧客分群支援排程發送購物金 / 點數 📤

Doreen avatar
Shared by Doreen • May 30, 2024

開源固然重要,節流也必不可少!SHOPLINE 顧客分群支援排程發送購物金 / 點數,可於操作當下直接發送,或排程預約 2 小時後的任一整點,提高作業效率、減少人力消耗 😉

  • 𝐒𝐭𝐞𝐩 𝐎𝐧𝐞:前往顧客分群列表「檢視名單 > 建立活動」下拉選單,選擇「增加購物金 / 增加點數」。
  • 𝐒𝐭𝐞𝐩 𝐓𝐰𝐨:找到「預計發送時間」欄位,排程預約 2 小時後的任一整點發送,或勾選「直接發送」即可;詳請參考下方範例說明。
若增加購物金/點數操作時間為 18:00
・預約排程:「最早」可設定當天 20:00
・直接發送:即成功建立活動後馬上發送

🔔 注意事項

  • 若您想了解發送購物金 / 點數狀態,可前往「顧客管理 > 顧客分群 > 分群名單 > 查看活動列表」,找到「活動狀態」欄位。​
  • 購物金 / 點數發送前 2 小時將無法取消。
  • 僅支援排程操作當下起算的 2 小時後任一整點發送;如不符條件,系統將彈出錯誤提示且無法點選「建立」。
  • 若分群名單建立超過 1 年,系統將不支援匯出顧客報表,但仍可查看相關數據。

新功能
網路開店
零售 POS

線下業績線上延續!FB 離線轉換 API 打造全通路行銷閉環 🎉

William avatar
Shared by William • May 29, 2024

快訊!SHOPLINE 正式支援 Facebook 商業擴充套件的「離線轉換 API 」!

您可以透過離線轉換 API 將實體店的資料與線上數據整合,優化廣告效率,投放更精準有效 🎯

💡 「離線轉換 API」如何幫助行銷?
店家可以將實體店蒐集到的購買事件、顧客資料、實體店地址等傳給 Facebook 分析,讓 Facebook 演算,推播顧客所在地附近的實體店廣告。

透過離線轉換 API,您可以輕鬆達成以下成效👇


線上下數據整合

擁有線上、線下門市的店家可更了解顧客群輪廓

✅ 廣告精準投放

因抓取顧客購買記錄以及各實體店地址,Facebook 可更精準推薦離顧客最近的實體店

✅ 再行銷或增加曝光​

延續線下銷售後的熱度,在線上觸及實體店接觸過的顧客,持續再行銷


⚙️ 一起學如何設定

Step 1. 前往「商店後台 > 第三方服務 > Facebook」,點選「廣告行銷」並找到「Conversion API」。

Step 2. 點選「更新 CAPI」並選擇 Facebook 顧客資料傳送層級,再點選「確定」即可完成更新。

🔔 注意事項

  • 您須擁有「零售 POS」系統才能使用此功能。
網路開店
優化
零售 POS

📢【 訂單報表更新快報 】支援個別顯示組合商品 / 子商品❗

Doreen avatar
Shared by Doreen • May 28, 2024

SHOPLINE 為提供更清晰簡潔的報表介面,針對訂單報表中的「組合商品」格式進行優化,支援個別條列顯示子商品資訊,一起來認識新版訂單報表 🙌

❶ 組合商品名稱顯示於「商品名稱」欄位,子商品名稱顯示於「選項」欄位;「商品類型」亦有標明組合商品與子商品可供識別。

組合商品無商品貨號及儲位編號,若子商品有設定,則會個別條列顯示於對應的子商品欄位。

子商品數量依據組合商品數量而有所不同,以上圖中的「舒眠精油組」舉例說明:

一組舒眠精油組的子商品數量原為:
• 薰衣草精油 ☓1
• 生薑精油 ☓2
• 杜松精油(大)☓1
• 杜松精油(中) ☓1

因組合商品數量為三組,故子商品數量乘三,變成:
• 薰衣草精油 ☓3
• 生薑精油 ☓6
• 杜松精油(大)☓3
• 杜松精油(中) ☓3

*備註:點選即可放大查看圖片。

New Feature
e-Commerce

Striving for a Higher AOV? Drive Customers to Buy More With "Multi-Level Store Credits" ✅

William avatar
Shared by William • May 16, 2024

Brainstorming a new marketing idea? Try our latest feature - Multi-Level Store Credits! With up to 5 levels of redemption combos, customers can enjoy a wide variety of discount sets. They buy more, you earn more 🤑

📣 Multi-level store credits settings

  1. In the SHOPLINE Admin, go to [Customer Management] > [Store Credits] > {Online Store Credit Redemption}. Select condition types and details for the redemption.
  2. Set an integer value greater than 0 and higher than the previous level. You can add at most 5 levels.
    Ex: if the 1st level is: "Total Order over $100, apply up to $50 credits," then, the 2nd level should be greater than $100 and $50.

👉 Remarks

  • This feature is only supported for merchants using the "e-Commerce" system and the "CRM/CRM - Credits" module. It's currently not available for "Social Commerce" or "Retail POS" systems.
  • If the discount combo reaches the 5-level limit or is set as "No Condition", the button will be grayed out and no new conditions can be added.