Seeking a streamlined approach to reach live customers across various platforms while effortlessly monitoring sales performance?

Try out SHOPLINE's "Multistream" feature! You can seamlessly connect your livestreams from Facebook, Instagram, and LINE to the backstage in Admin. Manage all messages and sales and interact with customers from multiple platforms right in one place!

🌟 How to start a multistream?

Step 1. Go to the SHOPLINE Admin > [Social Commerce] > [SHOPLINE Live], click "Create live stream", and select "Multistream".

Step 2. Complete the basic settings:

• Stream Details.
• Select channel (at least 2 channels).
• Schedule.

Step 3. Complete the advanced settings:

📌 The livestream will be created when you click "Create". If the LINE channel is selected, additional setup will be required.

📍 One-stop management from Admin

You can create multiple livestreams with multiple devices through Facebook, Instagram, and LINE. Alternatively, you can stream simultaneously from one device using OBS software and manually connect each platform to the livestream backstage. Monitor your sales performance and live messages all in one place 😎

🛎 Remarks

• This feature is only available for merchants with the "Advance Social Commerce" module.

多平台直播能觸及更多觀眾，但要同時管理各個平台的留言、成效大不易？如果沒有小幫手協助更是難上加難 🤯

SHOPLINE「多平台直播」功能絕對是您最強而有力的後援！立即將 Facebook、Instagram、LINE 直播通通收攏至 1 個網店後台直播間，一站式管理來自不同直播平台的顧客留言、銷售表現，還可以同時與各平台顧客互動 🔥

🌟 如何建立多平台直播間？

Step 1：前往「商店後台 > 社交電商 > SHOPLINE Live」點按「新增直播」按鈕，選擇「多平台直播」。

Step 2：完成基本設定。

• 直播簡介
• 選擇管道：至少選擇 2 個直播管道。
• 排程時間

Step 3：完成進階設定。

📌 若您有選擇 LINE 直播管道，還須完成 LINE 管道設定；若無，進階設定完成後，點按「新增」即成功建立直播間！

📍 於後台直播間進行統一管理

您可透過多個裝置開啟 Facebook、Instagram、LINE 直播，或透過 OBS 軟體統一開播，再將其一一連接至網店後台直播間，即可輕鬆管理來自不同直播平台的顧客留言、銷售表現！

🛎 注意事項

• 此功能僅適用擁有「進階社群導購」模組的店家。

Retain loyal customers and attract new ones with SmartPush's "Lifecycle model diagram." Also, explore our updated segments and email designs for more! 👇🏻

📍 Customer lifecycle model diagram

Go to SmartPush Admin > [Contacts] > [Customer Lifecycle]. Customers are categorized into 7 stages based on behavior, values, and engagement:

• Loyalists
• High-Potential
• Need Nurturing
• Need Introduce
• Silent Customers
• Can't Lost
• Lost Customers

You can now conduct personalized marketing for specific users! Check this article for details. ✨

✅ Boost precision with new filters!

Segment filter conditions added 3 metrics: Page visit, Product visit, Last visit time. Make your targeting better than ever!

✅ Customize the email footer text

Now, you can edit the "Address and subscription information" at the bottom of the email. Enhance user experience with a flexible message! 💬

❗️ Remarks

• Data of the lifecycle model are updated on an hourly basis.
• For compliance, you must ensure your emails contain an unsubscribe option.

想要有效留住忠實顧客、吸引潛在買家？SmartPush「生命週期模型圖」幫您自動劃分顧客群！同時更新分眾群組、電郵設計，一起往下探索新功能 👇🏻

📍 顧客生命週期模型圖

至 SmartPush 後台 > 「聯絡人 > 顧客生命週期管理」查看。系統依據行為、價值、活躍度將顧客劃分為以下 7 個階段：

• 忠誠顧客
• 高潛力顧客
• 需要培養顧客
• 需要引入顧客
• 沈睡顧客
• 不能流失顧客
• 流失顧客

您可以針對特定用戶進行個性化行銷！詳情請參考此篇 FAQ ✨

✅ 功能優化 1：篩選條件新增「活躍行為」

分眾群組新增「頁面訪問、商品訪問、訪問時間」三個指標，篩選出更精準的用戶！

✅ 功能優化 2：自由設定電郵的頁尾文字

電郵底部「地址和訂閱訊息」支援店家自行編輯，用靈活的文案優化用戶體驗 💬

❗️ 注意事項

• 顧客生命週期模型圖的數據每小時更新一次。
• 根據電郵政策，退訂連結為電郵中的必要內容，請勿自行刪除。

Say goodbye to default fixed time! Now, you can customize the sending time of certain "Custom Notifications" to fit your store/customer needs. 🫶🏻

📝 Which notifications can be customized?

• Membership upgrade/downgrade notification
• Store credit expired notification
• Birthday credits notification
• Coupon valid/expire notification

💡 How to set up?

step 1. Go to Admin > [Settings] > [Custom Notification] and click Edit.

step 2. Select the time from the dropdown menu under the "Details" Section, then click Save at the top right corner.

📌 Remarks

• The setup will take effect the day after the new sending time is saved.
• In some cases, notifications may not be sent or sent twice.

不再受預設時間限制！現在，您可以依照商店 / 顧客的需求，自由調整部分「自訂訊息內容」的發送時機 🫶🏻

📝 哪些訊息可以自訂發送時機？

• 會員升級 / 降級通知
• 購物金即將到期通知
• 生日購物金通知
• 優惠券開始 / 即將到期通知

💡 如何設定？

step 1：前往後台「設定 > 自訂訊息內容」，點選「編輯」進入設定頁面。

step 2：於右側「發送時機」下拉選單中選擇時間，點選右上角「儲存」按鈕。

📌 注意事項

• 會員升級 / 降級通知、生日購物金通知的新發送時機將於隔日生效。
• 購物金即將到期通知、優惠券開始 / 即將到期通知的部分情況將無法發送或發送兩次。

Upgrade highlights:

1. Enhanced social account sign-up, binding, and subscription process ➔ When creating or binding a social account, the system will perform various checks on the customer's LINE ID, email, and phone number!
2. Updated "Social information" sections in storefront and Admin.

🎯 Upgrade benefits

✔ Avoid multiple account creation from the same customer for better customer management.
✔ Clear overview of binding status between store customers and their social accounts.
✔ Precise social information for enhanced marketing and remarketing.

✅ Improved Customer Details page in Admin

Go to [Customer Management] > [Customers], and you will see the following information about a customer:

1. Facebook/LINE registered account: Displays the Facebook / LINE info used to sign up as a member.
2. Subscription status: Displays the subscription status to receive Promotion and Order notifications.
3. Bound social accounts (Facebook, LINE, Instagram, WhatsApp): Displays the social accounts bound to the store customer from the Message Center.

👑 New filter conditions and report fields

1. Customer Group: Added two new filter conditions, "Facebook-registered ID" and "LINE-registered ID".
2. Customer/Customer Group report: Added two new fields, "Facebook-registered ID" and "LINE-registered ID".

👤 Optimized Member Page in the storefront

Customers can go to [Member Center] > [Profile] > [Subscription] to modify the subscription status for Promotion and Order notifications.

🛎 Remarks

• When deleting the customer profile, the bound social accounts will also be disconnected.
• To streamline the checkout process, the original "Order Status Update" section on the checkout page will be moved to the "Order Confirmation" page. Customers can subscribe to notifications on this page.

此次優化主要包含兩個部分：

1. 完善「社群管道註冊、綁定、訂閱的流程」➔ 建立、綁定社群帳號時，系統將多方檢查、比對顧客 LINE ID、電郵、手機號碼！
2. 升級前後台與「顧客社群資訊」相關的介面

🎯 此次優化帶來的好處有∙∙∙

✔ 避免同一網店顧客建立多組帳號，提升會員經營成效。
✔ 一手掌握網店顧客與各社群帳號的綁定關係。
✔ 利用準確的社群資料進一步精準導購、再行銷。

✅ 升級後台顧客資訊欄位

前往「顧客管理 > 顧客」查閱任一顧客，可獲取以下資訊：

1. Facebook / LINE 註冊帳號：顯示顧客使用 Facebook / LINE 註冊網店的社群資料。
2. 訂閱狀態：分別顯示各第三方平台「優惠宣傳通知」及「訂單通知」的訂閱狀態。
3. 綁定社群用戶（Facebook / LINE / Instagram / Whatsapp）：您於訊息中心將社群用戶綁定網店顧客後，即可於此查看綁定關係。

👑 新增社群資料篩選條件、報表欄位

1. 顧客分群：新增兩個篩選條件「是否有 Facebook 註冊 ID」、「是否有 LINE 註冊 ID」
2. 匯出顧客報表 / 匯出顧客分群報表：新增 2 個欄位「Facebook 註冊 ID」& 「LINE 註冊 ID」

👤 優化前台會員中心個人資訊

顧客可在「會員中心 > 個人資訊 > 訂閱」區塊，選擇是否接受各管道「優惠宣傳」及「訂單通知」。

🛎 注意事項

• 刪除顧客時，會一併刪除綁定社群用戶的關係。
• 為了精簡結帳流程，原本於結帳頁面顯示的「訂單狀態通知」欄位將統一移至訂單完成頁面，顧客可於此頁面訂閱通知。

On May 9, 2024, Facebook's Chat Plugin will no longer be available. If your store has been using this feature, don't worry! SHOPLINE has prepared a new customer interaction tool for you! 😎

📍 How will this affect your store?

SHOPLINE will simultaneously remove the "Customer negotiation plug-in" feature under [Channel Integration] > [Facebook] > [Online Store Application], as well as the Messenger chat window on the storefront.

🔧 Try out our exclusive feature!

If your store has purchased the "Social Commerce" plan, you can use the "Chat Widget" extension from SHOPLINE! Customers can interact with you in real-time through various social channels ✨

⛔️ Remarks

• If you embed third-party chat plugins via Google Tag Manager, it may affect the functionality of the website, potentially causing slower page loading speeds.

自 2024 年 5 月 9 日起，Facebook 停止提供「洽談外掛程式」服務。若您的商店有串接此功能也請別擔心！SHOPLINE 已貼心為您備妥新的顧客互動工具 😎

📍 影響範圍

SHOPLINE 將同步移除商店後台「第三方服務 > Facebook > 網店應用」中的「顧客洽談外掛程式」功能，顧客將無法透過商店前台的 Messenger 聊天視窗發送訊息給您。

🔧 不妨試試 SHOPLINE 專屬功能！

若您的商店有購買「社群購物」方案，建議使用 SHOPLINE「聊天小工具」擴充功能，讓顧客可透過各社交管道即時與您互動 ✨

⛔️ 注意事項

• 若您使用 Google Tag Manager 將其他第三方聊天外掛工具嵌入商店前台，請留意可能導致的網站問題，如頁面瀏覽速度變慢。