"Customer Group" allows you to segment customers accurately with various filters and export reports to formulate the best marketing strategies.

To make your segmentation even more powerful, we have added a new "Member Point Expired in N Days" filter.

Here's a quick overview of how it works:

1. Go to SHOPLINE Admin > [Customer Management] > [Customer Group] and click Create group.
2. Find the "Include" section.
3. Select Profile > Point Expired in N Days filter.
4. Select the number of days (Supports 1-30 days).

🙌 Advanced Applications

Once customer groups are created, you can use the "Broadcast Center" feature to send broadcast messages to each segment. Broadcast channels include: Email, SMS, Facebook, LINE, WhatsApp, and SmartPush.

1. Find the target customer group to send broadcast messages to.
2. Click View List to enter the group page.
3. Click the "Actions" drop-down menu.
4. Select a broadcast channel based on your needs.

💡 Learn More

• To learn more about "Customer Group", please refer to: Customer Group Analytics.
• The "Customer Group" filter conditions are mainly divided into 7 types: Profile, Customer tags, Product Preferences, Visiting Behavior, Purchase Behavior, Accept Marketing and Smart RFIM Grouping.

Questions? Feel free to contact our Online Merchant Success Team. Thank you!

顧客分群將協助您透過多種篩選條件精準分眾，並支援匯出各分群相關資訊報表，以利制定更合適的行銷策略、活動；以本次新增的「點數將於 N 天內到期」為例，帶您快速了解如何篩選：

1. 前往「顧客管理 > 顧客分群 > 建立分群」
2. 找到「包含」欄位
3. 選擇「基本資料 > 點數將於 N 天內到期」
4. 設定 N 天天數即可（支援選擇 1 至 30 天）

🔆 延伸應用

成功建立顧客分群後，您可以使用廣播中心功能，向各分群顧客發送宣傳廣播；廣播管道包括：電郵、簡訊、Facebook、LINE、WhatsApp 與 SmartPush。

1. 找到欲發送宣傳廣播的顧客分群
2. 點選「檢視名單」進入該分群頁
3. 下拉「建立活動」表單
4. 依據您的需求選擇廣播管道

💡 補充資訊

• 若您想了解何謂顧客分群，請參考：顧客分群數據分析。
• 顧客分群篩選條件分為 7 個類別：基本資料、顧客標籤、商品偏好、造訪行為、消費行為、接受優惠宣傳與智慧 RFIM 分群。

若您有任何問題，歡迎隨時諮詢線上顧問，謝謝！

SHOPLINE has launched the "Membership Benefits Banner" 🤩 By using text and images to showcase exclusive perks, you can effectively highlight sign-up incentives and demonstrate the value of your membership program to new visitors!

🎨 Customize your Membership Benefits Banner

1. Go to SHOPLINE Admin > [Settings] > [Customer Settings].
2. Find the "Membership benefits banner" section.
3. Configure the Text content and Image content.
4. Scroll to the bottom of the page and click Update to save your settings.

✍️ Text Content

This text appears on the member login page. The default setting is "Display system default message".

• Do not display: No text will be displayed.

• Display system default message: If you have enabled Welcome Credits / Birthday Credits / Membership Tiers / Member Points, the system will automatically generate a copy to promote these benefits.

• Display custom text: Customize the text you wish to display. Special characters are supported. (Limits: 50 characters for the title and 200 characters for the content.)

🖼️ Image Content

This image appears on both the registration and login pages. The default setting is "Do not display".

• Do not display: No images will be displayed.

• Display custom image: Upload 1 image. Supports JPG/PNG files under 10 MB. For best results, use a 16:9 aspect ratio.

This feature is currently not supported on the Shopper App or the old version registration page.

If you have any questions, please contact our Online Merchant Success Team for assistance.

SHOPLINE 全新推出「會員權益宣傳版位」功能，透過文字 + 圖片宣傳商店會員可享有的福利與權益，加強曝光註冊誘因、展現品牌會員價值！

🎨 打造專屬宣傳版位

1. 前往商店後台「設定 > 顧客設定」
2. 找到「會員權益宣傳版位」
3. 設定欲呈現的文字和圖片內容
4. 下拉至頁面底部點選「更新」儲存

✍️ 文字內容

顯示於會員登入頁，預設選項為「顯示系統預設提示」。

• 不顯示：會員登入頁不顯示文字提示。

• 顯示系統預設提示：若您有啟用新加入會員購物金／生日購物金／任一會員分級優惠／消費集點，系統將自動生成文案為您宣傳該福利。

• 顯示自訂文字：自訂您欲顯示的文字提示；支援輸入特殊符號，標題最多 50 字元、內容最多 200 字元為限。

🖼️ 圖片內容

顯示於會員註冊／登入頁，預設選項為「不顯示」。

• 不顯示：會員註冊／登入頁不顯示宣傳圖片。

• 顯示自訂圖片：上傳您欲顯示的一張宣傳圖片，支援 10 MB 以下的 JPG／PNG 檔案，圖片比例為 16:9 時顯示效果最佳。

此功能暫不支援 Shopper App 及舊版註冊頁，若您有任何問題，歡迎隨時諮詢線上顧問，謝謝！

To handle differences between regular and leap years, SHOPLINE now adjusts birthday credit sending for members born on February 29:

• Send on the birthday date
  If selected, credits for members born on February 29 are sent early on February 28 in regular years.

• Send on the 1st of the birthday month
  If selected, credits for members born on February 29 are sent on February 1, leap year or not.

Each member can receive birthday credits only once a year. If you modify the birthday credit sending date:

• From "Birthday date" → "1st of birthday month"
  The system calculates based on the last redemption date + 12 months (adjusted for time zone). The resulting month must be on or before the current month.

• From "1st of birthday month" → "Birthday date"
  The system calculates based on the last redemption date + 12 months (adjusted for time zone). The resulting date must be on or before the current date.

為因應平年、閏年天數差異，SHOPLINE 針對 2/29 日進行生日購物金發送邏輯優化：

• 於「生日當天」發送
  若您選擇此設定項，遇平年時，系統將於 2/28 提早發送購物金予 2/29 生日的會員。
  ​
• 於「生日當月 1 日」發送
  若您選擇此設定項，無論平／潤年，系統皆於 2/1 發送購物金予 2/29 生日的會員。

系統限制每位會員一年僅可領取一次生日購物金，若您變更生日購物金發送日：

• 由「當天」變更至「當月 1 日」
  系統判斷依據為上次領取時間 + 12 個月（轉換時區後再加），計算出來的月份需 ≤ 現在月份。

• 由「當月 1 日」變更至「當天」
  系統判斷依據為上次領取時間 + 12 個月（轉換時區後再加），計算出來的日期需 ≤ 當天日期。

To reduce your order management costs, SHOPLINE Broadcast Center introduces the "Order Broadcast" feature. This update enables you to efficiently send bulk messages to selected orders, ensuring fast and accurate customer communication!

📍 Step 1. Create a new order broadcast message from either Broadcast Center or Message Center.

• Go to SHOPLINE Admin > [Customer Management] > [Broadcast Center].

• Go to SHOPLINE Admin > [Social Commerce] > [Message Center].

📍 Step 2. After selecting the orders, click the "More Actions" drop-down menu and select Create Order Broadcast Message.

You can use the search or filter features to select multiple orders or all orders across pages.

📍 Step 3. Confirm the Broadcast message information and fill in the Message content, then click Save to send the broadcast message.

• Broadcast message title (required): For internal management only. Up to 30 characters.
• Message content (required): The content you want to broadcast to customers. Up to 1000 characters.
• Image (optional): Supports uploading one image within 5 MB in JPG, JPEG, and PNG formats.

⚠️ Remarks

• Sending order broadcast messages does not require authorization from customers. However, please make sure the message is order-related rather than promotional to avoid any regulatory violations.
• For information on the related fees incurred from sending messages, please refer to
  ​Short Message Service (SMS) Pricing.

為協助您降低訂單管理成本，SHOPLINE 廣播中心推出「訂單廣播」功能，針對目標訂單批量發送訊息，能快速、準確地與顧客溝通！

📍 𝙎𝙩𝙚𝙥 𝙊𝙣𝙚. 透過廣播中心／訊息中心兩種路徑，前往新增訂單訊息廣播。

• 商店後台 > 顧客管理 > 廣播中心

• 商店後台 > 社交電商 > 訊息中心

📍 𝙎𝙩𝙚𝙥 𝙏𝙬𝙤. 選擇目標訂單後，點選「更多動作 > 新增訂單訊息廣播」。

您可以使用搜尋／篩選功能，批量勾選或跨頁全選目標訂單。

📍 𝙎𝙩𝙚𝙥 𝙏𝙝𝙧𝙚𝙚. 確認廣播資訊並填寫訊息內容，完成即可「儲存」發送。

• 廣播名稱（必填）：
  僅作為後台管理使用，字數上限 30 字。
• 訊息內容（必填）：
  即本次發送給顧客的訊息內容，字數上限 1000 字。
• 圖片（選填）：
  支援上傳 1 張格式為 JPG／JPEG／PNG 且大小不超過 5 MB 的圖片。

⚠️ 注意事項

• 訂單訊息廣播無需顧客訂閱授權，請務必確認訊息內容非行銷資訊，避免違反法規。
• 發送簡訊將產生相應費用，詳請參考：簡訊服務費用。

To make multilingual websites more search engine-friendly, the "Language in URL for SEO" feature will officially launch on 12 January 2026, helping you optimize your store URLs 🥳

💡 Feature overview

When customers switch languages, the "Language in URL for SEO" automatically adds the corresponding language path to the URL, creating a clearer URL structure.

This helps search engines accurately identify different language versions of your store, building SEO value and improving search rankings!

🦋 URL example

• Store URL
  https://example.shoplineapp.com/
• Language switch (before)
  https://example.shoplineapp.com/?locale=en
• Language switch (after)
  https://example.shoplineapp.com/en/

🚨 Remarks

• This feature does not affect your existing SEO or page loading speed.
• Original URLs remain valid and accessible. The new URL structure is applied only when customers switch languages on your site.

為了讓多語系網站更有利於搜尋引擎辨識（SEO），「網址語言代碼」功能將於 2026 年 1 月 12 日全面上線，幫助您最佳化商店網址 🥳

💡 功能介紹

當顧客切換語言時，「網址語言代碼」會自動在網址中加入對應的語系路徑，讓網址結構更清晰。

有助搜尋引擎辨識商店不同的語言版本，累積 SEO 成效，提升搜尋排名！

🦋 網址範例說明

• 商店網址
  https://example.shoplineapp.com/
• 「網址語言代碼」上線前切換語系
  https://example.shoplineapp.com/?locale=en
• 「網址語言代碼」上線後切換語系
  https://example.shoplineapp.com/en/

🚨 注意事項

• 此功能不影響店家現有 SEO 及頁面加載速度。
• 原網址依舊有效，可以正常瀏覽；只有在顧客進入網站後切換語系時，才會套用新的網址結構。