View Sales Performance at a Glance with Enhanced “Customer Group Analysis” 🤩

Planning marketing strategies is now made easy by the newly updated “Customer Group Analysis” data analytics feature! Understand your customers in no time.

• View conversion rates for store credits, points, and coupons 📊
• Newly added “Sales Attributed to Marketing / Orders Attributed to Marketing” sections 🛍️
• Custom analysis ranges + export ranges for performance reports 📈

1️⃣ View conversion rates for store credits, points, and coupons

You can easily view data including the statuses of marketing campaigns and conversion rates to capitalize on store credit, point, and coupon marketing strategies.

2️⃣ “Sales Attributed to Marketing / Orders Attributed to Marketing” sections

These two new sections can help you evaluate marketing campaign success and develop more effective customer group segmentation strategies.

• Sales Attributed to Marketing: The sales amount generated from customers who were reached through the activity created using the customer group list.
• Orders Attributed to Marketing: The number of orders generated from customers who were reached through the activity created using the customer group list.

3️⃣ Custom analysis ranges + export ranges for performance reports

Understand your target audience better and gain more insights by customizing analysis ranges to create sales performance reports tailored to your needs!

🚨 Notes

• To track conversion rates, make sure to check either the "Send Email" or "Send SMS" boxes when creating an activity. Additionally, credits, points, and coupons must be sent after 16 August 2023 to be tracked successfully.
• Conversion data and customer group data are updated hourly.