Make Your Deals Pop with "Discount Percentage Labels" on Product Lists 🏷️

Shared by Fedrik • March 31, 2026

Looking for ways to maximize the effectiveness of your promotions? Start highlighting your offers with the new "Discount Percentage Label".

With 3 different display formats and custom color settings, it helps you visually showcase deals on product lists to attract more customers and boost conversion rates 🙌

📣 Set up now

Go to SHOPLINE Admin > [Settings] > [Product Settings].
Enable: "Show 'discount percentage' next to product prices on the storefront product list".
Select your preferred discount display format.
Scroll to the bottom and click Update to save the changes.

🎨 Customize the label

Go to SHOP Builder's Store Settings.
Expand the "Product Promotion Label" menu.
You can customize the background and text color.
Click Publish to save changes.

🚨 Remarks

The Discount Percentage Label will not appear on the Display Individual Variations on Product List Page / AI Smart Product Recommendation / Promotion Page.
This feature is available for the following store themes:
- Ultra Chic
- Kingsman
- Varm
- Philia
- Sangria (Custom label colors not supported)
- Bianco (Custom label colors not supported)

Adjustments to the store settings will affect all pages within the store, not just a specific page.

Some discount display formats are tailored specifically for Traditional Chinese. Please review carefully before selecting.

Learn more in the FAQ

If you have any questions, please reach out to our Online Merchant Success Team for assistance!